Our schedule changes each year, but mainstage sessions and breakout workshops are always offered at beginner, intermediate and advanced levels and cover a wide array of topics related to business development, content creation, industry trends, and hard skills. Breakouts are generally 60 minutes and focus on learning, education, and practical skill development. Our Friday morning half-day Creator 101 is also offered for those new to digital content creation to get a head start on the rest of the weekend. Friday’s Media Marketplace facilitates 1-on-1 networking meetings between creator attendees and travel brands + destinations.

WITS is NOT just for women and we hope you consider coming no matter your gender! All genders are welcome and invited to join us for all the professional development, networking, tours and activities, and important conversations that happen at WITS. Just keep in mind that what sets WITS apart from other travel conferences is that we’re intentional about working to elevate women and other underrepresented creators in travel. That said, our attendees range across the gender spectrum and we encourage everyone to use the pronouns that are shared by others at the event and use gender-neutral language whenever possible. We are firmly committed to diversity and inclusion and aim to make our events inclusive for attendees of all races, nationalities, religions, sexual orientations, genders and expressions, ages, body sizes, and abilities.

WITS is primarily for travel content creators and businesses. At WITS, you’ll find everyone, including content creators, influencers, bloggers, journalists, travelers, writers, PR/brand reps, destinations, entrepreneurs, travel goods suppliers, nonprofit employees, business developers, photographers, multimedia producers, teachers, and more. Creator tickets are for media only and are subsidized in exchange for website and social media coverage during the event. Industry tickets are for travel professionals, destinations, and organizational representatives, with an option to add a seat to meet 1-on-1 with qualified media/creators in Media Marketplace. We highly recommend that industry members explore our partnership opportunities, as partnering with us is likely to deliver better ROI at only a small increase in cost. We also have a limited number of press tickets available for journalists who will be covering WITS in major news publications. Please contact us at wits@sheswanderful.com to inquire about a press ticket. You must be able to show proof of employment at a major news organization in order to qualify for a press ticket.

There are a few ways you can get involved: purchase a ticket, get your company or brand to sponsor or exhibit, or volunteer with us (scroll down to sign up for our newsletter to find out when volunteer opportunities open).

So much! Access to any session you’d like to attend, entry to all our official parties and events (including the Bessie Awards), our famous WITS Family Brunch on Sunday, a slew of free tours and activities — plus the opportunity to network with amazing influencers and brands and collect a ton of free swag. Note that in order to attend Creator 101 sessions, you must add Creator 101 to your ticket when you purchase it. Some of our our other offerings do require pre-registration or application. All information will be emailed to you prior to the event once you register as well as noted on their descriptions in our schedule.

Media Marketplace is designed to facilitate potential collaborations and partnerships through timed, 1-on-1 networking meetings between qualified media/travel content creators and travel brands. Meetings are proposed, accepted, and pre-scheduled prior to the session on Friday. Brands are seated, while media move to their pre-scheduled appointments.

Creator 101 (formerly called “Beginner Bootcamp” is an extra pre-conference block of programming (with lunch included!) specifically designed for attendees who are new to blogging and digital content creation. This is an opportunity for beginner bloggers (or those who have not yet started a blog but would like to) to get a head start on the exciting and informative sessions taking place at WITS. Participants will learn from experienced bloggers, influencers, and entrepreneurs about content development and promotion. Creator 101 costs $125 USD more than a regular ticket, and will take place on Friday morning, before regular sessions begin. If you’d like to attend, be sure to add on Creator 101 when you purchase your ticket. If you did not purchase a Creator 101 ticket and would like to attend, you can purchase it individually in the same way you’d purchase a regular ticket.

A limited number of volunteers will be offered free tickets to WITS in exchange for their service at the event. Scroll up or down to the bottom of this page to sign up for our newsletter and find out when applications open. We can’t accept new volunteers before or after the application is open.

ALL WITS TICKET SALES ARE FINAL. Tickets are non-refundable but may be resold via the Humanitix ticketing platform until 31 March 2027. After this date, tickets are non-resellable. Individuals buying or selling a ticket must coordinate any transfer of funds individually. Tickets cannot be used at or transferred to any other event but the one they were purchased for. Please see your event confirmation email for information about reselling your ticket.

WITS is committed to creating inclusive and accessible events. If you have an accessibility or dietary accommodation request, please let us know in the appropriate question box when you purchase your ticket.

All full group conference programming – like our general sessions, breakout sessions, opening party, and the Bessie Awards – is wheelchair accessible. We also offer open wheelchair space as well as separate labeled reserved accessible seating at the front of each session room, and our in-room volunteers are available if you require assistance sitting somewhere else. Tours and excursions that are wheelchair accessible are clearly labeled in our schedule.

If you require additional audiovisual accommodations, please reach out to us at wits@sheswanderful.com to find a solution that works for you. In the past this has included arranging an assisted hearing device, reimbursement for the cost of real-time AI transcription software, and distributing session presentations prior to the conference. We will work with you to the best of our ability to find a solution that suits your needs.

At WITS-organized events where food is served, we offer options that accommodate most dietary needs and ensure that food is clearly labeled. If you are attending a non-WITS-organized offsite event hosted by a partner or sponsor (including tours, FAM trips, meetups, and other gatherings), please check directly with the host about what options will be available.

No, sorry. You must purchase your ticket online before ticket registrations close.

We have a discounted room block available so you can stay right in our conference hotel! View our homepage for more information.

Official WITS activities begin on Friday morning and last through Sunday afternoon. Pre- and post-conference tours and FAM trips begin a few days before and end a few days after these dates. Regardless of whether you plan to join us on a tour or FAM trip, we recommend coming into town one to three days before and/or after WITS weekend so that you can maximize your time sightseeing in the area.

Any WITS-affiliated events that are more than a short walk from our conference space and hotel partner will have transportation provided. If you wish to do some additional sightseeing in the area, you’re of course welcome to bring a car! Please note that parking at our hotel partner will incur an additional fee.

Check out our partnerships page. We are seeking inspired companies that are interested both in growing or enhancing their relationship with travelers and working with travel content creators and influencers. Partnership opportunities include online promotions, booth space, giveaways, official parties, coffee hours, tours, and more. This is just a taste; we encourage you to contact us to discuss how we can give your brand the exposure it deserves.

Our Facebook group is the perfect place!

WITS sessions are not recorded, and that's intentional. Honest conversations around challenges, equity, and growth only happen in spaces where people feel safe to share openly. WITS is an in-person experience!

Anyone over the age of 12 requires a ticket in order to attend WITS. If you will be bringing a child with you, please email us at wits@sheswanderful.com so we can accommodate your needs.

At WITS Ann Arbor, we will have childcare available at the main hotel for a discounted price with our childcare partner, Jovie! We’ll have more information soon on how you can secure a spot for your child in our childcare.