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What is WITS?
The Women in Travel Summit (WITS) is the premier event for travel influencers, creators, and industry. Now in its sixth year, WITS brings together some of travel's top talent to discuss future innovations, build dynamic collaborations, and change the travel industry worldwide, all while supporting and empowering a diverse community.
WITS is organized by Wanderful, a top network for women travelers with a reach of over 40k worldwide.
Why this matters.
Women’s travel is experiencing explosive growth:
• Women make 80% of travel decisions.
• 2 out of 3 travelers are women.
• The number of women-only travel companies has increased 230% in the past 6 years.
The digital revolution continues to rise:
• Influencer marketing is 11x more powerful than traditional advertising. (TapInfluence)
• 84% of customers have made a purchase after reading about a product or service on a blog. (Technorati)
• In the 18-34 age range, blogs are the #1 decision-making factor influencing purchases. (Research Now)
What we’re doing.
We’re thrilled to be heading to Portland, Maine from May 3-5 for our sixth annual WITS North America.
WITS began in Chicago, Illinois in March of 2014 and has traveled across the United States and Canada each year thereafter.
And we’re just getting started! Building upon our foundations across the Atlantic, we’re bringing all the collaboration and changemaking of WITS across the pond to Riga, Latvia for the first-ever WITS Europe on November 8-10.
WITS is all about the growth of the travel industry, and we look forward to having you capture the journey.
Ready to join us?
WITS Portland 2019
People in attendance.
Women’s Travel, Adventure Travel, Food + Dining, Solo Travel
Attendees in 26-45 age range.
Attendees in 46-65 age range.
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