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WHAT IS WITS?
WITS is the premier event for travel's top marketing talent. Creative entrepreneurs, influencers, DMOs, and industry come together to discuss future innovations, build dynamic collaborations, and change travel worldwide, all while supporting and empowering a diverse community. WITS began in 2014 and was created to address the travel industry’s lack of gender equity and diversity. Since then, we have evolved into an international event that makes space for opportunity, learning, and empowerment for all people in the travel industry.
WITS is organized by Wanderful, a top network for women and gender diverse travelers and creators with a reach of over 50k worldwide.
Why this matters.
Minority travel purchasing power and the digital revolution continue to rise.
80% of all travel decisions are made by women, and women of color in particular have incredible buying power
Black American travelers spend at least $50 billion annually, with Black women driving the bulk of those decisions
The annual economic impact of LGBTQ travelers is estimated at over $218 billion worldwide, with 62% of transgender people traveling alone
Chinese women in particular hold up a large portion of the travel industry
Tourism that promotes women’s economic participation could boost global economic growth by $12 trillion by 2025
Influencer marketing is 11x more powerful than traditional advertising
84% of millennials have made a purchase after reading about a product or service on a blog
In the 18-34 age range, blogs are the #1 decision-making factor influencing purchases
“What I loved the most about WITS was the atmosphere…Everyone was kind, encouraging, and supportive. It felt like I had my own personal team of cheerleaders happy to see me succeed.”
OUR ATTENDEES
WITS PORTLAND 2019
Skill Level
Reach
406
People in attendance.
Top Niches:
Women’s Travel, Adventure Travel, Food + Dining, Solo Travel
65%
Attendees in 26-45 age range.
28%
Attendees in 46-65 age range.
“When women come together who have a passion to elevate themselves, the sisterhood, and the world at large through travel, then magic truly happens.”
BRAND ASSETS
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“I’ve been to many [conferences] over the past few years, and can tell you that WITS is consistently the best organized, with the richest mix of content for all levels of experience.”
IN THE NEWS
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