You may have signed up for WITS because you want to…

…take your content creation skills to the next level.

…build partnerships with sponsors (or maybe you’re a brand looking to meet some creator partners).

…learn all the new tips and tools on community and brand building in the digital age.

…grow your network and find collab opportunities with other creators.

Or maybe it’s a combination of all of the above!

1. What do I want to get out of my experience at WITS? 

2. What key takeaways am I hoping to focus on? 

3. How many connections would I like to make, and with whom?

4. What kinds of connections would I like to make? 

5. What would a successful conference look like for me?

Deciding on these things will help you find the most success for yourself in the long run.

WITS is committed to creating inclusive and accessible events. If you have an accessibility or dietary accommodation request, you should hopefully have let us know when registering for your ticket.

All full group conference programming – like our general sessions, breakout sessions, opening party, and the Bessie Awards – is wheelchair accessible. We also offer open wheelchair space as well as separate labeled reserved accessible seating at the front of each session room, and our in-room volunteers are available if you require assistance sitting somewhere else. Tours and excursions that are wheelchair accessible are clearly labeled in our schedule.

If you indicated on your ticket that you require additional audiovisual accommodations, we will reach out to you personally to find a solution that works for you. This can include arranging an assisted hearing device, reimbursing you for the cost of real-time AI transcription software, and/or distributing session presentations prior to the conference.

At WITS-organized events where food is served, we offer options that accommodate all indicated dietary needs and ensure that food is clearly labeled. If you are attending a non-WITS-organized offsite event hosted by a partner or sponsor (including tours, FAM trips, meetups, and happy hours), please check directly with the host about what options will be available.

We’re here to work with you to make sure you have the best WITS experience possible. If you have any other questions, please feel free to shoot us an email.

If you’re new to WITS, you’re going to love our dynamic, enthusiastic community of past and future attendees. You can see them in action by joining our Facebook group, where we’ll give you up-to-the-minute info about the summit. You can also use this group to link up with a new friend or roommate, share tips and lessons, trade notes from sessions, and so much more.

At WITS, you make your own schedule.

YouLi is the platform we host our digital schedule on. When you register for WITS, you’ll receive an invitation to YouLi to create your free account. There’s no download necessary and you can access it from any device as long as it has a web browser and is connected to a network.

Some things we offer at WITS, like our sessions and parties, can be attended at your leisure (as long as you have a WITS ticket, of course). Other offerings, like our Mentor Meetings and offsite tours and trips, require pre-registration if you’d like to participate. If something requires pre-registration, it will be noted in its description and will include more information about how to sign up.

YouLi is also where you’ll be able to pre-book meetings for the Media Marketplace. More on that below.

Our famous pre- and post-WITS tours and FAMs are free to all attendees. You must pre-register for any tour you wish to attend. You must apply for any FAM trip you wish to attend (applications do not guarantee a spot). Simply adding a tour or FAM trip to your personal schedule on YouLi does not guarantee you a spot. There are no waitlists for tours, but sometimes people drop out, so keep checking back to see if spaces open up.

The Bessie Awards, happening Thursday night, honor women and gender-diverse people of impact in travel, particularly influencers, creative entrepreneurs, marketers, and other representatives who have contributed unique voices and work to the travel industry. A ticket to WITS grants you free access to the Bessie Awards. Click here to learn more and see this year’s finalists.

The Media Marketplace takes place for half a day on Friday morning and is designed to maximize opportunities for brands and creators to build powerful relationships and discuss collaborations. You’ll be able to pre-book 10-minute blocks to meet one-on-one with sponsors and brand representatives. More on this below.

Mentor Meetings are personalized sessions offered by some of our presenters. For a small fee, you can meet with a mentor one-on-one at a time outside of programming hours. Our mentors are experts on everything from blog monetization to negotiation to business licensing and more. You must pre-register (and pay) for any mentor meeting you wish to attend.

Your ticket to WITS grants you entry to any of our general sessions and breakout sessions. The only exception here is Beginner Bootcamp sessions, which are available only to attendees who have purchased the Beginner Bootcamp ticket add-on.

Your ticket to WITS grants you access to all social events throughout the weekend, including our opening party on Friday night. You do not need to pre-register for any of our parties or socials unless specifically noted in their description on YouLi. While our opening party will have transportation provided, any other offsite happy hours will not.

This year, our partners at Visit Park City have planned an incredible day of excursions for us, which fall into three categories (Active, Education, and Spiritual) and offer a mixture of physical activities, educational experiences, and spiritual journeys. You can choose your own adventure! Transportation via group bus from Salt Lake City to excursions, excursions to Park City Main Street, Park City Main Street to Empire Canyon Lodge, and Empire Canyon Lodge back to Salt Lake City is included. Click here to learn more about and register for our excursions!

You don’t want to miss our famous Sunday brunch at WITS!

In addition to sampling some delicious food and hearing some final inspiring talks to close out the weekend, this is when we announce our destination for next year’s WITS. We can’t wait to share it with you!

Unless otherwise stated, partners, spouses, children, parents, and anyone else is not permitted to join you at any WITS-related activities (even if they do not require pre-registration) unless they have a ticket in their name. The only exception is infants who can sit in a lap. This exception is only applicable to our general and breakout sessions—not tours, excursions, parties, happy hours, and other activities that happen outside our host hotel. Learn more on our event policies page.

You’re going to meet so many interesting people at WITS. Make sure you network and connect with them!

The easiest way to stay connected is to exchange business cards. You don’t need anything fancy, just a simple card with your contact information. DIY printable business cards are a quick and easy way to create business cards if you don’t want to place an order for cards, but there are also plenty of websites where you can design (either yourself or through their design tool) and print a whole stack.

You may also want to consider bringing just one card with all your contact information on it and encouraging those you meet to save a photo of it on their phone. They’ll be less likely to lose it that way!

Pro Tip: On the back of each business card you receive, jot down a quick note about the person to jog your memory later when looking back and following up with your new connections.

There’s no official dress code for WITS, but most attendees wear a mix of casual chic and business casual.

Wear what you feel great in. You’ll be on the move throughout the weekend, and there’s nothing worse than being out and about for an extended period of time in an outfit you hate. Even if you’re staying at our host hotel, there will likely be occasions when you won’t have time to dash back to your room and change before the next event. Packing a mix of comfortable casual clothing along with a few dressy items should do the trick.

And don’t forget: Layers are your friend.

With so many fun and exciting things going on throughout the weekend, it’s easy to become a little overwhelmed.

Take a look at the schedule before arrival and make a list of all the activities, networking events, and sessions you’re interested in. You can also sign up for YouLi so that you can design your own personalized schedule and keep track of all the sessions you’re planning to attend. Remember that you can attend sessions in a variety of tracks to maximize your WITS experience and tailor your personal schedule to best suit your interests.

Try to take your time and enjoy it all. If you can’t make it to everything, don’t worry. And be sure to take breaks and get a good night’s rest so that you can do it all again the next day.

Pack a small bag that’s easy to carry around with you throughout the day with water, a snack, gum or mints, a note-taking instrument (whether that be a pad and pen, your laptop, or a smartphone), and any necessary chargers. Having a light sweater or scarf on hand is also a good idea in case the conference rooms are a bit chilly (like we said — layers!).

Most importantly, be yourself and enjoy the experience! WITS is an all-encompassing, encouraging, and welcoming conference. You’ll feel right at home with the rest of our crew.

Join our Facebook group to meet other attendees, make connections, and plan your visit with new friends.

Make sure to stop by the WITS store, where you can purchase swag, discount courses, and other goodies from your favorite session presenters. Prepare yourself for knowledge-packed books, online bootcamps taught by experts, and more. You can also see our speakers’ digital offerings here!

As a WITS attendee, you'll get emails from us several times a month to help keep you informed about what to do to prepare to join us. If you haven’t been receiving emails from us, you may have unsubscribed in the past. Scroll down to the bottom of this page to resubscribe. If that doesn’t work, feel free to send us an email and we’ll sort it out.

Also be sure to follow us on Facebook and Instagram. And don’t forget to use #WITSUtah on all your posts — we’ll even feature some on our own channels!