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    wits 2026 mainstage highlightS

     

    The whole group gathers together three times during WITS weekend for mainstage sessions that cover global issues and topics relevant to our community. Check out the highlights of mainstage panels, speakers, and topics taking place in the opening, general, and closing sessions on Friday afternoon, Saturday morning, and Sunday afternoon.

     

    Explore the full, detailed schedule for more information breakout workshops, tours, meetups, networking sessions, and social events.


     

    Chattanooga: Where Community, Creativity, and Curiosity Come Together

    Opening Session | Friday, 29 May

    As North America's First National Park City, Chattanooga is shaped by its people's creativity, thriving local businesses, and connection to nature as the fabric of community. At WITS, we ask how the travel industry can authentically engage with communities with respect and understanding. Join local Chattanooga leaders in culinary tourism and lifelong learning for an honest conversation about what makes their city special, how intentional curiosity and the support of local entrepreneurs build belonging, how they believe visitors should experience their home—from food culture to neighborhood spirit —and the complexities that come with success. 

    Speakers:

     
    • Briana Garza is an entrepreneur, hospitality professional, and experience curator based in Chattanooga, Tennessee. She is the founder of Chatt Taste Food Tour, a culinary tourism company showcasing Chattanooga's food and beverage scene through curated walking tours, cocktail classes, and immersive dining events. Since launch, Garza has hosted thousands of guests while supporting local restaurants by driving traffic and sharing their stories. Her cocktail programming alone has served over 4,000 guests, blending education with entertainment through seasonal themes and a signature sense of fun. An active entrepreneurial leader, Garza won a business pitch competition in 2021 and now mentors emerging entrepreneurs as a pitch coach. Her work is grounded in community, creativity, and connection.

    • Jennifer Holder is the Co-Founder and Operations Director of The Chattery, a learning nonprofit that provides fun, affordable and accessible learning to adults. Over the past 19 years, Jennifer’s career has spanned the entertainment industry in New York, city government in New Zealand, and a variety of nonprofit roles in Chattanooga, Tennessee. She holds a degree in Journalism from MTSU. Outside of The Chattery, Jennifer occasionally flexes her underutilized writing muscles on her Substack, 24 Bakes, where she chronicles her baking adventures. When she’s not at a Chattery class or sipping a martini, you’ll find her spending time with her husband, Walter, and their son, Miles.

    • Shawanda Mason is an entrepreneur and food writer. In 2010, she created the food-inspired lifestyle site, Eat.Drink.Frolic. where she develops easy food and drink recipes and travel guides for some of her favorite cities. Shawanda has landed coverage in print and digital publications, including Food52, Cityscope Magazine and USA Today. Currently, she serves as the Creative Director and Co-Founder of The Chattery - a Chattanooga-based nonprofit that advocates for lifelong learning and sits on the board of directors for the Chattanooga Ballet. When she’s not working or testing recipes, you can usually find her watching reruns of The Office and hanging out with her husband, John, and daughter, Mason.

    • Tami is the Program Director for WITS and was previously the Director of Local Experiences for Wanderfest 2022 in New Orleans, where she’s based. She is a consultant, communicator, and connector, working at the intersection of sustainable tourism, culture, and community. With over 20 years of experience in global tourism, media relations, and events, Tami fosters meaningful connections through multicultural and nature-based experiential travel, events, and storytelling that honor local cultures and communities, celebrate diversity, and protect our planet. Her rare blend of creativity, productivity, and heart has made her a trusted advisor to organizations seeking to do more good.

     
     

    Briana Garza

    Jennifer Holder

    Shawanda Mason

    Tami Fairweather

     
     

    Whose Outdoors? Advocacy and Access to Nature

    Opening Session | Friday, 29 May

    Who gets to experience nature, and how can we make it more accessible? This conversation explores the types of barriers that keep people from enjoying outdoor spaces, such as prohibitive costs, physical accessibility gaps, and cultural exclusion. Panelists will share inspiring examples of equity in action and offer practical strategies for creating content that opens doors rather than reinforces exclusion. Leave equipped with hope, actionable tools, and the courage to advocate for an outdoors that truly belongs to everyone.

    Speakers:

     
    • Brian Smith serves as Interim Administrator of Chattanooga's Department of Parks & Outdoors, bringing a wealth of communication and community leadership to the role. As the city's Communications Director for the past three years, Brian played a pivotal role in securing Chattanooga's designation as a National Park City. A passionate advocate for equitable outdoor access, he is committed to creating programs that welcome residents of all ages and abilities. Brian's background in broadcast meteorology gives him a unique appreciation for the natural environment and its impact on everyday life.

    • Lauren Gay is an adventure travel expert, award-winning storyteller, and the creator of Outdoorsy Diva — a platform dedicated to empowering Black women to embrace outdoor adventure, global exploration, and personal transformation. As a dynamic speaker, Lauren blends humor, relatability, and actionable insight to help audiences understand travel storytelling, community building, content creation, diversity in the outdoors, and solo travel safety with confidence.

    • Sunshine Loveless is the first-ever Executive Director of SORBA Chattanooga, an organization dedicated to expanding and maintaining trail access for mountain bikers and outdoor enthusiasts in the greater Chattanooga area. Sunshine brings over 20 years of experience in outdoor recreation, advocacy, and organizational leadership. As the founder of Outshine Adventures, Sunshine has demonstrated a remarkable ability to build inclusive programs, forge strong community partnerships, and drive strategic growth. Their work has connected thousands of individuals from diverse backgrounds to outdoor opportunities while promoting environmental stewardship and sustainable recreation.

     
     

    Brian Smith

    Lauren Gay

    Sunshine Loveless

     
     
     

    The Room Where It Happens: What DMOs and Hotels Wish Creators Knew

    General Session | Saturday, 30 May

    Ever wonder what destination marketing organizations and hotels are actually thinking when creators send pitches? This panel brings attendees inside the room where decisions get made and partnerships are greenlit. Discover the real challenges keeping DMOs up at night—like invisibility among residents they serve—and how creators can help close communication gaps. Learn why hotels need authentic storytelling despite drowning in requests. Understand where budgets come from and how to position as a strategic solution, not just another ask. This candid conversation reveals nuanced partnership opportunities most creators don't know to request, transforming transactional sponsorships into win-win collaborations that elevate everyone.

    Speakers:

     
    • Ashli Johnson is the visionary founder and dynamic force behind one of the most exceptional hospitality communities in the country, Hospitality Hued. With over two decades of industry experience, Ashli is transforming pathways to both leadership and ownership for Black & Brown hospitality professionals through innovative strategy and an unwavering commitment to excellence. Ashli is a hospitality graduate of the University of West Florida and Florida International University. Her commitment to ensuring equitable and inclusive realities for all, coupled with her keen eye for connecting resources to opportunity has more than earned her the nickname, The Hospitality Sharpshooter.

    • Sophia Hyder Hock is the Chief Impact Officer at Destinations International, where she provides strategic oversight and thought leadership for the association’s social impact, professional development, and advocacy initiatives. She leads the development of policy-relevant resources and leadership tools that support destination decision-makers to advance a more resilient global tourism ecosystem. Sophia serves on the boards of TravelAbility and the International LGBTQ+ Travel Association (IGLTA) and is actively engaged in World Economic Forum tourism initiatives, contributing to global dialogue on tourism’s role in economic resilience, workforce development, placemaking, and long-term value creation.

     
     

    Ashli Johnson

    Sophia Hyder Hock

     
     
     

    Speed vs. Substance: Travel Storytelling in the Age of Algorithms

    General Session | Saturday, 30 May

    Travel content moves fast—but what gets lost when speed becomes the standard? And how do we create responsibly when algorithms reward quantity? This nuanced conversation explores whether rapid content creation undermines authentic cultural storytelling or if speed and substance can coexist. Panelists share honest experiences about creating responsibly when algorithms reward quantity, what intentionality looks like in practice, and strategies for slowing down without falling behind. Leave with ideas and tools to create responsibly, even on a timeline.

    Speakers:

     
    • Eileen Ivette is an Afro-Latina award-winning video producer, journalist, and travel influencer. She produces culture-rich, cinematic content helping travelers connect with the diaspora through history, identity, and adventure. She’s also the creator of Black Latin History—an award-winning travel + history series that uplifts Afro-Latine narratives and confronts anti-Black erasure across Latin America and the Caribbean.

    • Priyanka Juneja is the founder of Champagne Flight, where she helps travelers create more intentional, elevated trips through food, wine, and points and miles. With an MBA from Wharton and over $150,000 in travel redeemed using points, she combines strategic thinking with real-world execution. Her work focuses on bringing depth and personality back to travel content, advocating for a shift away from algorithm-driven growth toward building trust, community, and more sustainable business models.

    • Deepa Lakshmin is a writer and editor based in New York City who's covered everything from travel to entertainment to politics. She's currently the director of social media at Lonely Planet, leading social strategy and programming content for an audience of 13 million travelers who follow @lonelyplanet across channels. She was previously the managing editor of Meta (formerly Facebook) and Instagram's B2B content marketing blogs. As a journalist, she’s written for National Geographic, MTV News, Vox, Inverse, and NYLON – plus managed both organic and paid social for The Daily Beast, Atlas Obscura, and Tribeca Film Festival, among others.

     
     

    Eileen Ivette

    Priyanka Juneja

    Deepa Lakshmin

     
     
     

    Accessible by Design: Essential Accessibility Practices for Every Creator

    General Session | Saturday, 30 May

    Travel has the power to transform how we see ourselves and connect with others—but not all creators or audiences experience the world the same way. Accessibility advocate Zaakirah Nayyar Muhammad shares what's too often overlooked in travel media and the simple, practical shifts that make videos, photos, storytelling, and platforms more accessible to disabled, neurodivergent, and visually impaired audiences, broadening content's reach and impact.

    Speaker:

    • Zaakirah Nayyar Muhammad is a TEDx speaker, author of Seeing Life Through a Different Lens, childhood eye cancer survivor, hearing-impaired travel storyteller, and founder of a global digital media platform centering around marginalized creators. A photographer-turned-all-around-storyteller, she has traveled to over a dozen countries across four continents and over 24 United States. When she’s not being creative, she is teaching other creators around the world how to build accessible, inclusive visual stories. With paternal roots from the east Tennessee area, her work merges wellness, creativity, and intersectional representation to help others see the world differently.

    Zaakirah Nayyar Muhammad

     
     
     

    The Whole Life Creator: Sustainability Beyond the Screen

    Closing Session | Sunday, 31 May

    Travel often celebrates "living your best life"—but what about when life gets hard? In this honest, community-centered conversation, we'll explore the tensions marketing and creative professionals face in life's different seasons: parenting young children, supporting aging parents, navigating divorce, personal or global crises, health challenges, and major transitions. Panelists share vulnerable stories about building sustainable business models that honor their whole lives, balancing creativity with income, and resisting the demand to monetize or produce through every moment. How do we build careers that account for real life? What does work-life balance actually mean for creators? We'll close with practical techniques to manage overwhelm and permission to rest.

    Speakers:

     
    • With 15 years of journalism experience and 40+ countries under her belt, Eileen Cotter Wright launched Pure Wander in 2013. This hub is dedicated to those who ‘travel in packs’ (from girlfriend getaways to multi-gen adventures), focusing on sustainable advice and global storytelling. Eileen recently developed streamlined systems to conquer content creation chaos after her own ADHD diagnosis. She now helps neurodivergent entrepreneurs thrive by turning organizational challenges into success strategies. She lives near Boston with her British spouse and two young daughters, all of whom travel with passports in hand.

    • Elaine Rau is a content creator, speaker, and strategist helping creators build profitable, sustainable businesses. After 8+ years building a loyal audience and helping hundreds of creators transition to five- and six-figure incomes, she burned out. Elaine took a two-year break from Instagram—the first year learning to stop equating her worth with productivity, the second year embracing slower, healthier habits. She did more and documented less, went outside more, and had new experiences. Now back creating on her own terms, she shares actionable strategies for growing engaged communities, landing brand deals, and building businesses that don't require treating yourself like a machine.

    • Radiance Basden is a wellness leader, international speaker, and founder of Rooted in Radiance. She helps creators, entrepreneurs, and organizations thrive through mindfulness, movement, and stress management strategies that prevent burnout and elevate personal growth. A Hall of Fame runner, certified yoga and breathwork instructor, and mindfulness coach, she blends high-performance practices with holistic well-being. Radiance has spoken at conferences and summits worldwide, including the 2024 Women in Travel Summit, and partners with companies to design wellness experiences that inspire resilience, balance, and creativity.

     
     

    Eileen Cotter Wright

    Elaine Rau

    Radiance Basden

     
     
     

    The AI We Want: Shaping a More Inclusive Future of Content Creation

    Closing Session | Sunday, 31 May

    Every creator is grappling with AI—but who gets to shape how it transforms the travel industry? In this thoughtful conversation, we'll explore the complexities of AI beyond productivity hacks and automation. What are the real stakes for women and marginalized voices in content creation? From environmental impacts and algorithmic bias to attribution concerns and the critical need for diverse voices in AI development, we'll navigate the nuanced realities of this technology. This isn't about choosing sides; it's about choosing intentionally. How do we use AI as a tool for positive change rather than letting it be forced upon us? What does responsible AI adoption look like for creators who care about social impact? Join us for an honest, solutions-focused discussion that acknowledges both the opportunities and challenges ahead, and empowers creators to make informed choices about AI's role in practice.

    Speakers:

     
    • Julie Thorner has spent decades building adventure travel brands, bringing expertise from finance, marketing, retail, and outdoor recreation to help brands grow sustainably. As Founder and President of Liquid Spark, she guides tourism businesses & destinations while leading industry conversations on responsible AI integration and inclusion—ensuring technology amplifies the human connections that make travel transformative. A Vermont native raised in the ski industry, Julie loves skiing, whitewater paddling, biking, and fly-fishing. She holds degrees from Duke University and Washington University's Olin School of Business and splits her time between Western North Carolina and Montana.

    • Shir Ibgui is the Founder and CEO of Globe Thrivers, a social commerce platform transforming how travel is discovered, planned, and booked. A revenue-driven founder with 7+ years scaling AI startups across partnerships and go-to-market, she brings deep experience building and growing platforms. As a former travel creator, she experienced firsthand the gap between inspiration, intent, and booking. She is now merging her passion with her expertise to build the infrastructure that turns travel content into structured, bookable trips with built-in attribution, helping creators capture the value they drive in travel while shaping the future of travel commerce.

    • Inemesit “Ine” Williams spent almost two decades advocating for the expansion of global STEM opportunities and underrepresented student participation in study abroad programs. She currently serves on RISE Travel Institute’s board of directors and co-facilitates Carbon Literacy Certification at In Good Company and RISE’s Climate Literacy and Climate Justice Training Workshop for tourism professionals. Her global perspective in science and facilitation has been shaped through living in Mexico as a teenager, studying abroad in Canada and Central America, working in China, and learning various languages at home and on travels throughout Asia, Europe, and Latin America.

     
     

    Julie Thorner

    Shir Ibgui

    Ine Williams

     
     
     

    Space to Inspire: A Closing Poem by Dr. Sian Proctor

    Closing Session | Sunday, 31 May

    As we close WITS 2026, join astronaut, artist, explorer, and geoscience educator Dr. Sian Proctor for a special poetic presentation that reminds us why we came together. The first African-American woman mission pilot and SpaceX Inspiration4's pioneering artist-astronaut, Dr. Proctor bridges art and science through her motto Space2inspire. Her words will celebrate the power of travel to help humanity connect, learn, and grow, and honor the work we do at WITS: expanding access, opportunity, influence, and space for voices too often left out of leadership. This is our moment to ground us in our shared mission to create an industry that reflects the diversity of people who shape it, and a reminder of what's possible when we create together and let our EarthLight shine into the world.

    Speaker:

    • Dr. Sian Leo Proctor is a visionary poet, artist, explorer, and geoscience educator. In 2021, Dr. Proctor made history as the first artist selected to become an astronaut with the SpaceX Inspiration4 mission. She is also the first woman commercial spaceship pilot and the only African-American woman to be a mission pilot. Her motto is Space2inspire and her mission is to bridge the gap between art and science by encouraging everyone to let their EarthLight shine. She is an international speaker and was the 2024-25 U.S. Department of State Science Envoy for Space. Her SpaceX Inspiration4 spacesuit is currently on display at the Smithsonian Air and Space Museum in Washington, D.C.

    Dr. Sian Proctor

     
     
     

    Our Hosts and Special Guests

    The dynamic Ana Dominguez is our Master of Ceremonies. Beth Santos, the founder and CEO of Wanderful and creator of WITS, is our inspiring and visionary host and connector. We’ll also be hearing from additional guests on stage during general sessions throughout the weekend.

    On Friday, Youmie Jean Francois will lead us in an opening intention and acknowledgment, and Susan Harris will welcome us to Chattanooga. Our breakout workshop hosts will all be pitching their sessions on the mainstage in a special “30-Second Spark” to help you decide which workshops to attend for the weekend.

    On Saturday, we’ll get to honor the recipient of Visit Park City’s sustainability award.

    As WITS 2026 comes to a close on Sunday, Beth will invite us to pause and reflect on the magic we've created together. In this heartfelt closing talk, she’ll explore how the connections we've built, the hope we've cultivated, and our shared love of travel and humanity become the fuel we need to keep going. This is about more than content creation or business growth. It's about the power of women supporting women worldwide, the resilience we build together, and the difference we make when we choose connection over isolation.

    And to finish it out, we’ll reveal our hosts for WITS 2027!

    Speakers:

     
    • Ana Dominguez is a Latina travel enthusiast and entrepreneur who founded her blog, The City Sidewalks, when she began exploring the world on her own in 2014. In addition to running her own travel blog for a number of years, Ana also worked with the WITS Team as the Sponsorship Chair for four years. Based out of New York City, she now works in hospitality and with her partner, Chef Diego Cerdan, curating bespoke culinary experiences that bring Latin cuisines to the forefront. She also enjoys exploring unique things to do around NYC in order to provide tips to friends and fellow travelers. Ana is thrilled to be joining the WITS Team once again to MC in her home city!

    • Beth is Founder and CEO of Wanderful and creator of WITS. The idea for a robust community of women travelers came to her while cruising her blue motorcycle through the streets of São Tomé and Príncipe, a small country in Africa’s Gulf of Guinea. Now, she is a thought leader on women's travel, an avid community builder, and a voice for women creators and entrepreneurs. She is the product of an art history major at Wellesley followed by a Kellogg MBA, and lives in Boston with a house full of pets, three kids, and a husband, also known as the founder of MITS (which does not in fact exist yet).

    • Item descriYoumie Jean Francois is a transformational speaker, a brand strategist, a money trauma expert, a private pilot, Author, and the proud Founder/CEO of Flex-N-Fly, The Flex Bags, and The Flex-N-Fly Foundation. Throughout her career, she's dedicated herself to enhancing the well-being of travelers and helping small business owners scale. She speaks 4 languages fluently and splits her time between New York and Colombia. Flex-N-Fly, her award-winning travel and wellness company, has become a beacon of innovation. They bring wellness studios in airports. Providing stretching, yoga, and relaxation classes to airports, aiming to ease the stress that often accompanies modern travel. They've been featured in Forbes, Travel & Leisure, TripAdvisor, BlackEnterprise, Macy's, Belk, Flying Solo and More. Youmie's best- selling poetry book, “The Sacrifice: When Transition Looks Like Chaos.” Is available everywhere now.ption

     
     

    Ana Dominguez

    Beth Santos

    Youmie Jean Francois

     
     

    Special thanks to the WITS Program Council for their meaningful input on this year’s mainstage programming, speakers, and discussion topics.