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    The premier event for travel creators and influencers, and the brands that want to work with them. Powered by Wanderful.

    wits 2026 mainstage highlightS

     

    The whole group gathers together three times during WITS weekend for mainstage sessions that cover global issues and topics relevant to our community. Check out the highlights of mainstage panels, speakers, and topics taking place in the opening, general, and closing sessions on Friday afternoon, Saturday morning, and Sunday afternoon.

     

    Explore the full, detailed schedule for more information on breakout workshops, tours, meetups, networking sessions, and social events.

    Special thanks to the WITS Program Council for their meaningful input on this year’s mainstage programming, speakers, and discussion topics.

     

    WITS Hosts and Special Guests

    Friday, Saturday, and Sunday 29-31 May

    The dynamic Ana Dominguez is our Master of Ceremonies. Beth Santos, the founder and CEO of Wanderful and creator of WITS, is our inspiring and visionary host and connector. We’ll also be hearing from additional guests on stage during general sessions throughout the weekend.

    On Friday, Susan Harris will welcome us to Chattanooga, and Youmie Jean Francois will lead us in an opening intention and acknowledgment. Our breakout workshop hosts will all be pitching their sessions on the mainstage in a special “30-Second Spark” to help you decide which workshops to attend for the weekend, and we’ll honor the recipient of Visit Park City’s sustainability award.

    As WITS 2026 comes to a close on Sunday, Beth will invite us to pause and reflect on the magic we created together. In her heartfelt closing talk, she’ll explore how the connections we've built, the hope we've cultivated, and our shared love of travel and humanity become the fuel we need to keep going. More than content creation or business growth, it's about the power of women supporting women worldwide, the resilience we build together, and the difference we make when we choose connection over isolation.

    And to finish it out, we’ll reveal our hosts for WITS 2027!

    Speakers:

     
     
     

    Ana Dominguez

    Beth Santos

    Susan Harris

    Youmie Jean Francois

     
     
     

    Chattanooga: Where Community, Creativity, and Curiosity Come Together

    Opening Session | Friday, 29 May

    As North America's First National Park City, Chattanooga is shaped by its people's creativity, thriving local businesses, and connection to nature as the fabric of community. At WITS, we ask how the travel industry can authentically engage with communities with respect and understanding. Join local Chattanooga leaders in culinary tourism and lifelong learning for an honest conversation about what makes their city special, how intentional curiosity and the support of local entrepreneurs build belonging, how they believe visitors should experience their home—from food culture to neighborhood spirit —and the complexities that come with success. 

    Speakers:

     
     
     

    Briana Garza

    Jennifer Holder

    Shawanda Mason

    Tami Fairweather

     
     

    Whose Outdoors? Advocacy and Access to Nature

    Opening Session | Friday, 29 May

    Who gets to experience nature, and how can we make it more accessible? This conversation explores the types of barriers that keep people from enjoying outdoor spaces, such as prohibitive costs, physical accessibility gaps, and cultural exclusion. Panelists will share inspiring examples of equity in action and offer practical strategies for creating content that opens doors rather than reinforces exclusion. Leave equipped with hope, actionable tools, and the courage to advocate for an outdoors that truly belongs to everyone.

    Speakers:

     
     
     

    Brian Smith

    Lauren Gay

    Sunshine Loveless

     
     
     

    The Room Where It Happens: What DMOs and Hotels Wish Creators Knew

    General Session | Saturday, 30 May

    Ever wonder what destination marketing organizations and hotels are actually thinking when creators send pitches? This panel brings attendees inside the room where decisions get made and partnerships are greenlit. Discover the real challenges keeping DMOs up at night—like invisibility among residents they serve—and how creators can help close communication gaps. Learn why hotels need authentic storytelling despite drowning in requests. Understand where budgets come from and how to position as a strategic solution, not just another ask. This candid conversation reveals nuanced partnership opportunities most creators don't know to request, transforming transactional sponsorships into win-win collaborations that elevate everyone.

    Speakers:

     
     
     

    Ashli Johnson

    Sophia Hyder Hock

    Ashley Hollis

     
     
     

    Speed vs. Substance: Travel Storytelling in the Age of Algorithms

    General Session | Saturday, 30 May

    Travel content moves fast—but what gets lost when speed becomes the standard? And how do we create responsibly when algorithms reward quantity? This nuanced conversation explores whether rapid content creation undermines authentic cultural storytelling or if speed and substance can coexist. Panelists share honest experiences about creating responsibly when algorithms reward quantity, what intentionality looks like in practice, and strategies for slowing down without falling behind. Leave with ideas and tools to create responsibly, even on a timeline.

    Speakers:

     
     
     

    Eileen Ivette

    Priyanka Juneja

    Deepa Lakshmin

     
     
     

    Accessible by Design: Essential Accessibility Practices for Every Creator

    General Session | Saturday, 30 May

    Travel has the power to transform how we see ourselves and connect with others—but not all creators or audiences experience the world the same way. Accessibility advocate Zaakirah Nayyar Muhammad shares what's too often overlooked in travel media and the simple, practical shifts that make videos, photos, storytelling, and platforms more accessible to disabled, neurodivergent, and visually impaired audiences, broadening content's reach and impact.

    Speaker:

    Zaakirah Nayyar Muhammad

     
     
     

    The Whole Life Creator: Sustainability Beyond the Screen

    Closing Session | Sunday, 31 May

    Travel often celebrates "living your best life"—but what about when life gets hard? In this honest, community-centered conversation, we'll explore the tensions marketing and creative professionals face in life's different seasons: parenting young children, supporting aging parents, navigating divorce, personal or global crises, health challenges, and major transitions. Panelists share vulnerable stories about building sustainable business models that honor their whole lives, balancing creativity with income, and resisting the demand to monetize or produce through every moment. How do we build careers that account for real life? What does work-life balance actually mean for creators? We'll close with practical techniques to manage overwhelm and permission to rest.

    Speakers:

     
     
     

    Eileen Cotter Wright

    Elaine Rau

    Radiance Basden

     
     
     

    The AI We Want: Shaping a More Inclusive Future of Content Creation

    Closing Session | Sunday, 31 May

    Every creator is grappling with AI—but who gets to shape how it transforms the travel industry? In this thoughtful conversation, we'll explore the complexities of AI beyond productivity hacks and automation. What are the real stakes for women and marginalized voices in content creation? From environmental impacts and algorithmic bias to attribution concerns and the critical need for diverse voices in AI development, we'll navigate the nuanced realities of this technology. This isn't about choosing sides; it's about choosing intentionally. How do we use AI as a tool for positive change rather than letting it be forced upon us? What does responsible AI adoption look like for creators who care about social impact? Join us for an honest, solutions-focused discussion that acknowledges both the opportunities and challenges ahead, and empowers creators to make informed choices about AI's role in practice.

    Speakers:

     
     
     

    Julie Thorner

    Shir Ibgui

    Ine Williams

     
     
     

    Space to Inspire: A Closing Poem by Dr. Sian Proctor

    Closing Session | Sunday, 31 May

    As we close WITS 2026, join astronaut, artist, explorer, and geoscience educator Dr. Sian Proctor for a special poetic presentation that reminds us why we came together. The first African-American woman mission pilot and SpaceX Inspiration4's pioneering artist-astronaut, Dr. Proctor bridges art and science through her motto Space2inspire. Her words will celebrate the power of travel to help humanity connect, learn, and grow, and honor the work we do at WITS: expanding access, opportunity, influence, and space for voices too often left out of leadership. This is our moment to ground us in our shared mission to create an industry that reflects the diversity of people who shape it, and a reminder of what's possible when we create together and let our EarthLight shine into the world.

    Speaker:

    Dr. Sian Proctor