You may have signed up for WITS because you want to…

…take your content creation skills to the next level.

…build partnerships with sponsors (or maybe you’re a brand looking to meet creator partners).

…learn all the new tips and tools on community and brand building in the digital age.

…grow your network and find collab opportunities with other creators.

Or maybe it’s a combination of all of the above!

1. What do I want to get out of my experience at WITS? 

2. What key takeaways am I hoping to focus on? 

3. How many connections would I like to make, and with whom?

4. What kinds of connections would I like to make? 

5. What would a successful conference look like for me?

Deciding on these things will help you find the most success for yourself in the long run.

WITS is committed to creating inclusive and accessible events. If you have an accessibility or dietary accommodation request, you should hopefully have let us know when registering for your ticket.

All full group conference programming – like our general sessions, breakout sessions, opening party, and the Bessie Awards – is wheelchair accessible. We ensure there is accessible seating at the front of each session room for those who are visually impaired, deaf or hard of hearing, or need to sit closer to our presenters for any other reason. Our in-room volunteers are also available if you require assistance sitting somewhere else. Accessibility information is listed on the tours and excursions in our schedule.

If you require additional audiovisual accommodations, please reach out to us at wits@sheswanderful.com so that we can find a solution that works for you. This can include arranging an assisted hearing device, reimbursing you for the cost of real-time AI transcription software, and/or distributing session presentations prior to the conference.

At WITS-organized events where food is served, we offer options that accommodate as many dietary needs as possible and ensure that food is clearly labeled. If you are attending a non-WITS-organized offsite event hosted by a partner or sponsor (including parties, tours, FAM trips, meetups, and happy hours), please check directly with the host about what options will be available.

We’re here to work with you to make sure you have the best WITS experience possible. If you have any other questions, please feel free to shoot us an email.

We share important updates throughout WITS weekend right to your phone or computer via our WhatsApp group. Click here to join!

If you’re new to WITS, you’re going to love our dynamic, enthusiastic community of past and future attendees. You can see them in action by joining our Facebook group, where we’ll give you up-to-the-minute info about the summit. You can also use this group to link up with a new friend or roommate, share tips and lessons, trade notes from sessions, and so much more.

At WITS, you make your own schedule, and YouLi is the platform we host our digital schedule on (check out last year’s here!). There’s no download necessary (although there is an app available if you’d like to use it!) and you can access it from any device as long as it has a web browser and is connected to a network. If you do want to download the YouLi app, you can find it on Apple or Android.

YouLi is also where you’ll be able to pre-book meetings for the Media Marketplace. More on that below.

All main WITS programming (Friday through Sunday general sessions and workshops) in addition to our opening party and the Bessie Awards can be attended at your leisure as long as you have a WITS ticket.

Other additional offerings (Mentor Meetings, tours and overnight FAM trips, Creator 101, and some community meetups) require pre-registration.

If something requires pre-registration, it will be noted in its description on our schedule and will include more information about how to sign up.

Our famous pre- and post-WITS day tours are free but require a credit card to register. Organized by our host destination, these are an excellent way to get out into the city, explore, meet others attending the conference, and gather content for your channels.

You must pre-register for any tour you wish to attend. There are waitlists for many tours, and sometimes people drop out, so keep checking back to see if spaces open up. Please view the tour registration page (when it opens) for more details and registration policies.

Overnight FAM trip participants are selected through an application process that takes place about two months before WITS.

Your ticket to WITS grants you entry to any of our general mainstage sessions, breakout sessions, and workshops. This is the “main entree” of WITS. With hours of general sessions with industry thought leaders plus five blocks of workshop courses taught by experts, you’ll leave WITS with more new knowledge and skills than you ever could’ve dreamed of. Our general sessions have us all coming together as a group. And while there are no assigned tracks to the workshops, their listing on the schedule indicates if they are intended for Beginners, intermediate, or Advanced level creators—and some are simply for Everyone. Choose your own adventure—jump between sessions, and select which options are most relevant to you and your work.

The only exception is Creator 101, which is available only to attendees who have purchased the Creator 101 ticket add-on. Scroll down on this page to learn more about Creator 101.

The Media Marketplace takes place for half a day on Friday morning and is designed to maximize opportunities for brands and creators to build powerful relationships and discuss collaborations. You’ll be able to pre-book 10-minute blocks to meet one-on-one with sponsors and brand representatives.

In April, registered WITS ticketholders (creator-level) will receive an invitation to YouLi to create your free account to book meetings. If you register after Media Marketplace bookings have opened, please allow at least three business days after you register to receive your invitation. Scroll down on this page to learn more about the Media Marketplace.

Welcome to WITS! Your ticket to WITS grants you access to our opening party on Friday night where you can grab some bites and drinks and meet others at the conference. You do not need to pre-register for this. See more information about time and location on our schedule when it is announced.

The Bessie Awards, happening on Saturday night, honor women and gender-diverse people of impact in travel, particularly influencers, creative entrepreneurs, marketers, and other representatives who have contributed unique voices and work to the travel industry. A ticket to WITS grants you free access to the Bessie Awards – there’s no need to register separately.

Click here to learn more and see the 2026 finalists and winners.

You don’t want to miss our famous WITS-Family Sunday brunch at WITS!

In addition to sampling some delicious food and hearing some final inspiring talks to close out the weekend, this is when we announce our destination for next year’s WITS. We can’t wait to share it with you!

P.S. We’re talking about our WITS community family - the friends, collaborators, and connections you made this weekend!

Mentor Meetings are personalized sessions offered by some of our presenters. For a small fee (or sometimes no fee), you can meet with a mentor one-on-one virtually before or after WITS. Some are offering in-person sessions as well. Our mentors are experts on everything from blog monetization to negotiation to business licensing and more. You must pre-register, pre-arrange, and pay for any mentor meetings directly with the mentor.

Unless otherwise stated, partners, spouses, children, parents, and anyone else is not permitted to join you at any WITS-related activities (even if they do not require pre-registration) unless they have a ticket in their name. The only exception is infants who can sit in a lap. This exception is only applicable to our general and breakout sessions—not tours, excursions, parties, happy hours, and other activities that happen outside our host venue. Learn more on our event policies page.

Join our WhatsApp group to make sure you don’t miss a single important update during WITS weekend. Click here to join!

There’s no official dress code for WITS, but most attendees wear a mix of casual chic and business casual.

Wear what you feel great in. You’ll be on the move throughout the weekend, and there’s nothing worse than being out and about for an extended period of time in an outfit you hate. Packing a mix of comfortable casual clothing along with a few dressy items should do the trick.

And don’t forget: Layers are your friend.

With so many fun and exciting things going on throughout the weekend, it’s easy to become a little overwhelmed.

Take a look at the schedule before arrival and make a list of all the activities, networking events, and sessions you’re interested in. Remember that you can attend a variety of different sessions to maximize your WITS experience and tailor your personal schedule to best suit your interests.

Try to take your time and enjoy it all. If you can’t make it to everything, don’t worry. And be sure to take breaks and get a good night’s rest so that you can do it all again the next day.

Pack a small bag that’s easy to carry around with you throughout the day with water, a snack, gum or mints, plus your devices and any necessary chargers. Having a light sweater or scarf on hand is also a good idea in case the conference rooms are a bit chilly (like we said — layers!).

Most importantly, be yourself and enjoy the experience! WITS is an all-encompassing, encouraging, and welcoming conference. You’ll feel right at home with the rest of our crew.

You’re going to meet so many interesting people at WITS. Make sure you network and connect with them! In the past, business cards were the way to stay in touch. These days, few attendees bring them cards, and instead use business card exchange apps. We do suggest bringing just one card with all your contact information on it, though, and encouraging those you meet to save a photo of it on their phone. They’ll be less likely to lose it that way!

If you do want to bring business cards, you don’t need anything fancy, just a simple card with your contact information. DIY printable business cards are quick and easy if you don’t want to place an order. There are plenty of websites where you can also design and print a whole stack (we recommend Canva).

Pro tip: On the back of each business card you receive or in the notes app on your phone, jot down a quick note about each person you meet to jog your memory later when looking back and following up with your new connections.

Join our Facebook group to meet other attendees, make connections, and plan your visit with new friends.

Make sure to stop by the WITS store, where you can purchase swag, discount courses, and other goodies from your favorite session presenters. Prepare yourself for knowledge-packed books, online bootcamps taught by experts, and more. You can also see our digital offerings, which we’ll have available online.

As a WITS attendee, you'll get emails from us several times a month to help keep you informed about what to do to prepare to join us. If you haven’t been receiving emails from us, you may have unsubscribed in the past. Scroll down to the bottom of this page to resubscribe. If that doesn’t work, feel free to send us an email and we’ll sort it out.

Also be sure to follow us on Facebook and Instagram. And don’t forget to use #WITSCHATT on all your posts — we’ll even feature some on our own channels!