What is WITS?
WITS is the premier event for travel's top marketing talent. Creative entrepreneurs, influencers, DMOs, and industry come together to discuss future innovations, build dynamic collaborations, and change travel worldwide, all while supporting and empowering a diverse community. WITS began in 2014 and was created to address the travel industry’s lack of gender equity and diversity. Since then, we have evolved into an international event that makes space for opportunity, learning, and empowerment for all people in the travel industry.
WITS is organized by Wanderful, a top network for women and gender diverse travelers and creators with a reach of over 50k worldwide.
Why this matters.
Minority travel purchasing power and the digital revolution continue to rise.
80% of all travel decisions are made by women, and women of color in particular have incredible buying power
Black American travelers spend at least $50 billion annually, with Black women driving the bulk of those decisions
The annual economic impact of LGBTQ travelers is estimated at over $218 billion worldwide, with 62% of transgender people traveling alone
Chinese women in particular hold up a large portion of the travel industry
Tourism that promotes women’s economic participation could boost global economic growth by $12 trillion by 2025
Influencer marketing is 11x more powerful than traditional advertising
84% of millennials have made a purchase after reading about a product or service on a blog
In the 18-34 age range, blogs are the #1 decision-making factor influencing purchases
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Our impact.
58 million impressions
125k Likes
Our attendees.
Skill Level
Reach
Representing 13 countries and 40 US states plus Washington, DC and Puerto Rico.
85%
Attendees looking to meet sponsors.
Top Niches:
Women’s Travel, Adventure Travel, Food + Dining, Solo Travel
65%
Attendees in 26-45 age range.
28%
Attendees in 46-65 age range.
PAST PARTNERS
See some of our past partners below!
OPPORTUNITIES
WHAT YOU NEED
Our WITS partners who get top ROI are often looking for one of the below:
1. Decreasing valuable blogger research time/filling FAM trips.
Exhibitors have saved as many as 500 hours of research by using us to find and vet collaborators and fill press trips – sometimes for their entire fiscal year.
2. Announcing or testing new product or service.
WITS is the perfect place to make a big announcement or get a focus group of travel experts. We once broke the internet by tweeting too much in an hour during a sponsored luncheon.
3. Trying a new market.
Some of our best partners aren't in the travel industry at all, but love the fresh take and new customers a travel influencer can open for them.
WHAT WE OFFER
All brand partners receive:
Brand Mention + Logo Placement
Social Media Engagement
Networking Hour Access
Gift Bag Placement
Additional exhibitor packages may offer you access to:
Speaking Opportunities
Events/Activities
Personalized Introductions
TESTIMONIALS
"Attending WITS was a fantastic way to connect with travel bloggers and share our program opportunities with like-minded travelers. It was also a weekend full of valuable industry information fueled by an inspiring community of women, not to mention a ton of fun! Our team returned home excited and motivated, and we're already planning for the next WITS!"
"Being a sponsor at WITS is a great way to build brand awareness on a deeper level with female travelers, travel bloggers and influencers. WITS does a fantastic job ensuring you get some one-on-one time with your target audience and they go above and beyond in helping you get the most out of their conference by fostering and encouraging a community of support and empowerment amongst all the women there! I plan on being a part of the WITS community for the long-term and will continue to recommend becoming a Wanderful member to all my friends within the travel community!!"
"Sponsoring WITS was a wonderful experience for our business in so many ways. The conference was incredibly well organized by a fantastic team of passionate women. Attendance consisted of a wide array of bloggers, businesses and consultants in the travel space. We were able to find influencers, collaborators, strategic partnerships, and even customers, which was a welcome surprise. As a startup, WITS was an approachable, valuable investment and simply inspiring. We can't wait to work with the conference and Wanderful organization again!"
"We had an incredible time sponsoring WITS. Being able to combine a FAM tour with our sponsorship was the perfect thing for our growing region and created a lot of buzz for us."
